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What small business software really costs

We read the pricing pages, the footnotes and the fee schedules, so you know the bill before you talk to sales. Every guide lists the vendor pages its numbers came from.

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A business owner at her laptop holding up a receipt, with cash on the desk
Photo: Kaboompics / Pexels

Latest price checks

List prices in US dollars, from each vendor's own page.

The gap adds up

The same five-person team, priced on six CRMs. From Salesforce Alternatives for Small Businesses That Cost Less.

What five CRM users cost in the first year

Five users × monthly price × 12. Bigin and Zoho CRM billed annually, HubSpot Starter at its $20 list price, HubSpot Sales Hub Professional at $90 a seat plus its $1,500 onboarding fee.
Show the numbers
Value
Bigin by Zoho$420
Zoho CRM Standard$840
HubSpot Starter$1,200
Salesforce Starter Suite$1,500
Salesforce Pro Suite$6,000
HubSpot Sales Pro$6,900

CRM

What HubSpot, Zoho, Salesforce and other CRMs really cost a small business, which plan you need, and the cheaper alternatives worth a look.

Accounting & Payroll

QuickBooks, payroll and invoicing software for small businesses: current prices, add-on fees and the alternatives that cost less.

Email Marketing

Constant Contact, Mailchimp and the cheaper email tools compared on price per contact, sending limits and the features small businesses use.

How we check prices

Prices come from the vendor's own pricing page, opened when we write or update a guide. Where a vendor shows a promotion, we give the list price as well and say what the offer requires.

If we can't confirm a number, it isn't on the page. Some vendors show different prices depending on the country you browse from; we only quote US dollar prices we have seen.

Some links earn us a commission. That never decides what we recommend. Read the full editorial policy.